How to Add a Link to Your Instagram Story || Step-by-Step Guide

by Rubaica
How to Add a Link to Your Instagram Story

Instagram stories are a dynamic and engaging way to share content with your followers. Did you know that you can also add clickable links to your stories? Adding links allows you to direct your audience to external websites, blog posts, and products. Also, you can promote any other content you want to promote. There, we will guide you through the process of adding a link to your Instagram story. Enabling you to enhance engagement, drive traffic, and achieve your marketing goals. Let’s get started!

Read also: Best Time to Post on Instagram || Get Maximizing Engagement & Reach

Step-by-Step to Add a Link to Your Instagram Story

Follow these simple steps to add a clickable link to your Instagram story:

Step 1: Capture or Select Your Story Content

Open the Instagram app and tap on your profile picture or the camera icon at the top left corner of your screen. Capture a photo or video using the in-app camera or select content from your camera roll that you want to include in your story.

Step 2: Access the Story Editing Options

Once you have captured or selected your content, tap on the smiley face icon or the “Sticker” icon at the top of the screen. This will open a menu of interactive stickers and features that you can add to your story.

Step 3: Select the “Link” Sticker

Scroll through the stickers until you find the “Link” sticker, which resembles a chain link icon. Tap on the “Link” sticker to add it to your story.

Step 4: Enter the URL

After adding the “Link” sticker, a pop-up window will appear, allowing you to enter the URL you want to link to your story. Carefully type or paste the complete web address into the provided field.

Step 5: Customize the Link Text (Optional)

If you want to customize the appearance of the link text, you can tap on the text displayed on your story and edit it according to your preferences. You can change the font, color, size, and placement of the link text.

Step 6: Publish Your Story

Once you have added the link and customized the link text (if desired), you can tap on the “Your Story” button or the “+” icon at the bottom of the screen to publish your story. Your followers will now be able to swipe up on your story to access the linked content.

Tips for Effective Link Usage in Instagram Stories

To make the most of adding links to your Instagram stories, consider the following tips:

  1. Use Compelling Call-to-Actions: Encourage your audience to swipe up by adding clear and compelling call-to-action text or stickers. Phrases like “Swipe up to learn more,” “Shop now,” or “Read the full article” can prompt engagement.
  2. Track Link Performance: If you have a business account on Instagram, take advantage of the insights provided.


To sum up, the discussion, Adding links to your Instagram stories is a powerful way to engage your audience, drive traffic to external content, and achieve your marketing objectives. The most important thing is that you share your favorite thing with your followers or friends. I know this guide must be helpful to you and if you have any questions please ask below in the comment section.


Q1. Can I add a link to my Instagram story if I don’t have 10,000 followers?
No, currently, only Instagram accounts with 10,000 or more followers or verified accounts have the ability to add links to their Instagram stories.

Q2. Can I use any type of link in my Instagram story?
You can add most URLs to your Instagram story, including links to websites, blog posts, product pages, and external content. However, note that Instagram doesn’t support all types of links, such as links to personal profiles or certain restricted content.

Q3. How long will the link be visible in my Instagram story?
The link sticker in your Instagram story will be visible for 24 hours.

Q4. Can I add multiple links to my Instagram story?
Currently, Instagram allows only one clickable link per story. However, you can include additional links in the captions or text overlay of your story, even though they won’t be clickable.

Q5. How can I track the performance of my Instagram story links?
If you have a business account on Instagram, you can access insights to track the performance of your story links.

Q6. What if I want to change or remove the link in my Instagram story?
Once your story is published, you cannot edit the link.

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